Retail in a Transitional Crisis
A few years ago I worked with Godiva Chocolatiers on a new loyalty initiative to take it beyond spontaneous purchases and holiday whirlwinds at its tiny shops. The most remarkable piece of learning...
View ArticleOtherworld Retail
Do your eyes glaze over when you hear the term “metaverse?” Maybe Covid updates or supply chain bottlenecks are more riveting. Or comp-store sales versus a year ago. A 45-year-old athlete’s on-again,...
View ArticleCPG Faces a Crisis of Conscience
By now we all know the adage, “If all you have is a hammer, everything looks a nail.” Our familiarity with the saying does not negate its relevance in a world riven by inflation, supply chain woes,...
View ArticleWhat If We Reimagined Retail?
I offer you a cautionary tale. Let us take a moment in the waning days of yet another summer we cannot bear to admit is about to end and consider the waning days of another vanishing season. This time,...
View ArticleAre You Measuring What Matters?
I’m going to take a philosophical position here as a cautionary tale about the future of retail. “Measure what is measurable and make measurable what is not.” Is this a new edict from the...
View ArticleA New Age of Curated Retail
One of the most often-referenced terms of the early years of this century is “disintermediation.” It is so frequently used it acquired its own Oxford Dictionary definition: “The reduction in the use of...
View ArticleWhat Mark Twain Has to Say About the Metaverse
Remember Mark Twain’s observation about the weather? Everybody talks about it, but nobody does anything about it. Brand growth in the metaverse is quite like that. Yes, just like weather, Web3 seems...
View ArticleProto Holograms Are Leapfrogging to the Future
I have seen the near future and it is speeding toward us at warp speed. Case in point: When I worked at Faith Popcorn’s BrainReserve, we began by interviewing a radical cross-section of amazing...
View ArticleRetailtainment and the Experience Culture
When I was president of a trend-based futurist company, I asked the founder’s sister how many people it takes to accelerate a trend. The answer was straightforward: “One person I know.” In the...
View ArticleTrue Crime Retail Podcast
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View ArticleMicro-dosing to Malnutrition: A Diet Culture Shift
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View ArticleMe-tailing Is the New DTC
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